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Nail beauty product business trend in 2021
2021-04-15
In recent years, more and more consumers have poured into the nail art market, and nail salons across the country have also sprung up like bamboo shoots after a rain. The prosperous growth of the nail market is closely related to the improvement of people's quality of life. The upgrading of consumption is also urging the expansion of this market.
Entering the nail market in 2021 may be a good choice. So, from the data point of view, what is the current status and trend of the nail industry?
Annual growth rate of market size reaches 20%
The data shows that in 2017, the market size of the nail category has reached 120 billion yuan! In 2018, the size of the nail market grew to 140 billion yuan, and in 2019, this number has reached 170 billion yuan! According to this growth rate, the annual growth rate of the market size of the nail category has reached about 20%!
The nail category that has grown year by year has provided many businesses and brands with new growth points.
0 2
Nail salon is the main marketing channel
From the data point of view, in the offline sales scene pattern of nail art category, nail art stores account for 72%. This kind of nail art store also includes fixed places such as shop-in-shop. And 24% of nail sales use the door-to-door service model, which is usually an online order and offline experience. In the end, 4% of nail art sales belong to street stalls, which are relatively private. Usually, this channel is not formal.
It can be seen that professional nail art stores are the most important marketing channel for nail art products. The advantages of the offline category of nail art that focus on experience and service are obviously far greater than those of online. With the development of the lazy economy, the door-to-door service model may continue to expand in the future.
0 3
Nail glue oil is the main category of nail salons
Judging from the category distribution of a nail salon, the nail glue oil accounted for 66%, nail accessories only accounted for 4%, and the eyelash products extended from the nail service accounted for 5%, and 6 % Of lamps (mostly UV lamps, used for hardening nail glue) and 8% of tools/consumables are usually auxiliary supplies.
Nail polish is different from ordinary nail polish. It is a kind of phototherapy nail polish. It is usually made of resin and is much more complicated than ordinary nail polish in operation. In terms of effect, nail polish is more lustrous and durable than nail polish, and the color is richer. With the continuous improvement of the creative research and development level of nail artists, more and more personalized collocations of nail glue have been born.
0 4
The DIY custom market has the highest voice
As mentioned above, nail glue oil has produced more and more personalized combinations, and these personalized combinations have also formed a variety of styles. From the data point of view, 92% of consumers are keen on DIY customized nail art; 80% of consumers can accept the basic style, 78.6% of consumers love INS style, 69.2% of consumers like IP cartoon style, and 40.8% of consumers are interested in Chinese style. (Consumers' love of various styles will overlap)
It can be seen that for most young consumers, extreme personalization is their most advocating concept, and the market for DIY custom nail art will become wider and wider in the future!
All in all, the nail art market is a piece of cake that cannot be ignored. For many companies that are just starting out, they can try to share a piece of the pie.
Entering the nail market in 2021 may be a good choice. So, from the data point of view, what is the current status and trend of the nail industry?
Annual growth rate of market size reaches 20%
The data shows that in 2017, the market size of the nail category has reached 120 billion yuan! In 2018, the size of the nail market grew to 140 billion yuan, and in 2019, this number has reached 170 billion yuan! According to this growth rate, the annual growth rate of the market size of the nail category has reached about 20%!
The nail category that has grown year by year has provided many businesses and brands with new growth points.
0 2
Nail salon is the main marketing channel
From the data point of view, in the offline sales scene pattern of nail art category, nail art stores account for 72%. This kind of nail art store also includes fixed places such as shop-in-shop. And 24% of nail sales use the door-to-door service model, which is usually an online order and offline experience. In the end, 4% of nail art sales belong to street stalls, which are relatively private. Usually, this channel is not formal.
It can be seen that professional nail art stores are the most important marketing channel for nail art products. The advantages of the offline category of nail art that focus on experience and service are obviously far greater than those of online. With the development of the lazy economy, the door-to-door service model may continue to expand in the future.
0 3
Nail glue oil is the main category of nail salons
Judging from the category distribution of a nail salon, the nail glue oil accounted for 66%, nail accessories only accounted for 4%, and the eyelash products extended from the nail service accounted for 5%, and 6 % Of lamps (mostly UV lamps, used for hardening nail glue) and 8% of tools/consumables are usually auxiliary supplies.
Nail polish is different from ordinary nail polish. It is a kind of phototherapy nail polish. It is usually made of resin and is much more complicated than ordinary nail polish in operation. In terms of effect, nail polish is more lustrous and durable than nail polish, and the color is richer. With the continuous improvement of the creative research and development level of nail artists, more and more personalized collocations of nail glue have been born.
0 4
The DIY custom market has the highest voice
As mentioned above, nail glue oil has produced more and more personalized combinations, and these personalized combinations have also formed a variety of styles. From the data point of view, 92% of consumers are keen on DIY customized nail art; 80% of consumers can accept the basic style, 78.6% of consumers love INS style, 69.2% of consumers like IP cartoon style, and 40.8% of consumers are interested in Chinese style. (Consumers' love of various styles will overlap)
It can be seen that for most young consumers, extreme personalization is their most advocating concept, and the market for DIY custom nail art will become wider and wider in the future!
All in all, the nail art market is a piece of cake that cannot be ignored. For many companies that are just starting out, they can try to share a piece of the pie.
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